Cape Coral, FL USDA Benefits

Cape Coral is a city located in Lee County, Florida, United States, on the Gulf of Mexico. Founded in 1957 and developed as a planned community, the city’s population had grown to 194,016 as of the 2020 Census, a rise of 26% from the 2010 Census, making it the 130th most populous city in the United States. With an area of 120 square miles (310 km2), Cape Coral is the largest city between Tampa and Miami in both population and area. It is the largest and principal city in the Cape Coral – Fort Myers, Florida Metropolitan Statistical Area. The city has over 400 mi (640 km) of navigable waterways, more than any other city on earth.

Cape Coral’s history began in 1957 when two brothers from Baltimore, Maryland, Leonard and Jack Rosen, flew over the peninsula known as Redfish Point, across the Caloosahatchee River near present-day Fort Myers. The brothers, who were real estate developers, purchased a 103-square-mile (270 km2) tract with a small group of partners for $678,000 and in 1958 began development of the city as a planned community.

The Gulf American Land Corporation (GALC) was formed to develop the area. GALC developed a marketing model that was a departure from traditional selling methods. Approval was secured from Lee County to master-plan the entire property into lots. Instead of listing the lots with real estate agents, GALC developed the land sales, dinner-party model, operating from banquet rooms in local hotels. People were invited to attend by offering a free dinner for two. The model, referred to as team-selling, allowed for a well-trained team to close deals in 90 minutes. Buyers would sign a contract and agree to come to the property within six months and cancel if not satisfied. Ezio Valentini, an Italian real estate developer, joined GALC and became director of sales. The program was so successful that offices were opened in 24 states, and an arrangement was made with an airline to charter flights to fly buyers to the property.

Instead of borrowing from banks and lenders, the developers factored the sales contracts to pay for building the infrastructure. Canals were dug, streets paved, houses and businesses built. Cape Coral was promoted like no other Florida development. Celebrities were brought in to tout the benefits of “the Cape”, as it is known locally. The first building in Cape Coral was the Rosens’ sales office. It was built where George’s Auto now stands, at Cape Coral and Coronado Parkways. Cape Coral’s first permanent resident was Kenny Schwartz, the Rosens’ general manager. Cape Coral’s first four homes were completed in May 1958, on Riverside and Flamingo Drives.

Development continued through the early 1960s, mostly on Redfish Point, south of Cape Coral Parkway. By 1963, the population was 2,850; 1,300 buildings had been finished or were under construction; 80 mi (130 km) of road had been built, and 160 mi (260 km) of canals had been dug.[citation needed] The public yacht club, a golf course, medical clinic and shopping center were up and running. A major addition for Cape Coral was the construction of the 3,400 feet (1,000 m) long Cape Coral Bridge across the Caloosahatchee River, which opened in early 1964. Before the bridge, a trip to Fort Myers was more than 20 mi (32 km) via Del Prado Boulevard and over the Edison Bridge to cross the river.